Something to aspire to
Here's the quote (page 160):
"Your objective should be to dress your ideas in a prose that will not only communicate them clearly, but also give people pleasure in the process of absorbing them." (emphasis mine)
I just love the idea of writing with the intention of giving people pleasure in the process of absorbing ideas! What a great -- even noble -- goal to aspire to when creating business communications. Talk about reader-focused writing!
I just had to share this ...