Something to aspire to

This morning I was reading Barbara Minto's excellent book, The Pyramid Principle (3rd Ed.) and I came across a comment that moved me so much, I have to write about it.

Here's the quote (page 160):

"Your objective should be to dress your ideas in a prose that will not only communicate them clearly, but also give people pleasure in the process of absorbing them." (emphasis mine)

I just love the idea of writing with the intention of giving people pleasure in the process of absorbing ideas! What a great -- even noble -- goal to aspire to when creating business communications. Talk about reader-focused writing!

I just had to share this ...